DVF: Mock Print Design

TXMI 5210

Digital Apparel Design and Development Applications

Spring/Summer 2023: Da Adolfo Positano

Personal Collection: Final Project

Product Specification Sheet

For my personal collection, I wanted to create clothing that I would wear, but also for the working woman, who wants to keep elegance and style in mind. This collection is designed for women aged 20-35, located in both the United States as well as Europe. My target market is women who are looking for clothing that they can wear to work in a professional setting, but also pieces they can mix and match for a night out, vacation, or in their everyday lives. Some competitors in this market would be Mirror Palais, Djerf Avenue, and The Frankie Shop. The woman this collection is designed for is someone who is on the go, determined to make the most out of her career, all while balancing her personal life as well. She is put together and professional, but also understands the importance of having fun and letting loose. For this Spring Summer 2023 collection, I want each piece to not only have the ability to be mixed and matched with others in this collection, but also with pieces in anyone's wardrobe as well. This collection is for someone who is looking to make their purchases last, as they value timelessness and classic pieces. They value sustainability, not buying into trends and fast fashion, and have a concrete style and aesthetic in mind.

Fall/Winter 2023: Mod Inspired Plus Size Line

Creating a line for an underserved target market

Plus size women struggle shopping for clothes that fit their body on a day-to-day basis. They are either not offered in their size range, or are ill-fitted. I wanted to create a collection that embraces their body shape, and actually caters to their needs. Plus size women want to wear clothes that speak to them, whether that may be the style, shape, or silhouette of a garment, however, in a world obsessed over weight these pieces are few and far between. Clothes should not just be for the thin woman, or even an average sized woman, which is why I created a plus size line inspired by mod aesthetics.

All prints made in TXMI 5210: Digital Apparel Design and Development Applications. Made using Kaledo Print, Kaledo Weave, and Kaledo Knit with four color ways each, both adaptive and original.

Kaledo Knit: Orignal Design

Flower Field